Canadian Mobile Subscriptions to Climb 20% by 2014

June 10, 2010

Smartphone ownership and mobile ad spending also rise

Mobile phone penetration in Canada is more than 5 percentage points lower in the US as of 2010, according to market survey estimates, but set to increase steadily over the next several years.

Forecasts number of mobile subscribers in Canada will rise from 24.5 million this year to nearly 30 million by 2014, an increase of about 20%.

Subscriber growth will level off as the market approaches higher penetration levels, reaching 84.7% by 2014. The US is set to hit 80% penetration by 2013. Forecasting model takes into account both prepaid and postpaid subscriptions.

A rise in overall mobile penetration will go hand in hand with increased smartphone penetration in Canada. A Cisco Systems study predicts smartphones will increase from 31% of all handsets this year to 50% in 2014. The US will be slightly ahead of Canada by this measure.

Marketers in the country are gearing up for increased usage. About one-half of those surveyed by Ipsos Reid said they would be increasing their mobile spend this year, while another half would hold spending the same as in 2009.

Canada was the fifth-largest source of mobile advertising requests in March 2010, with more than 554 million ads. That was up from 332.5 million mobile ads served to Canada in December 2009, a nearly 67% increase.

For more information on mobile advertising, including text-in mobile campaigns and SMS campaigns, please contact us at http://www.modisclub.com.

Mobile Privacy and Opt-in

In the world of business, owners who hope to stay ahead of the competition have to always be on the cutting edge of advertising. And as many business owners can tell you, one of the biggest things in advertising right now is mobile advertising via SMS, or short message service. If you've ever texted a word or phrase to a short code of numbers, in order to get something in return, then you've participated in mobile advertising through a mobile opt in. A great recent example of a mobile opt in is how the Red Cross is accepting donations through text message.

In this example of an opt in, cell phone users text the word "Haiti" to 90999, and a $10 charge is placed on their cell phone bill, which goes to the relief efforts in Haiti. This is just one example of a mobile opt in, and as you can see, SMS can be used for many different applications, from advertising an upcoming sale to gathering money for aid relief. And as you'll read later on, advertising isn't the only use businesses and organizations are finding for SMS opt ins.

For most businesses and organizations, setting up a mobile media campaign is as simple as hiring a mobile marketing company. From there, the company chooses a keyword to represent themselves. When customers text this keyword to the company's short code (90999) from the example above), a database saves that cell phone number, in order for the company to be able to send out notices, adverstisements, coupons or other information to their customers who have opted-in.

While the most obvious use of mobile opt in is for advertising, it is also starting to be used for other things as well. For example, high schools across the country are experimenting with using SMS to be able to contact students and parents via cell phone in the even of an emergency. Large corporations are also beginning to use mobile opt in for contacting employees about any variety of things. These alternative uses of mobile media haven't become mainstream yet, but definitely demonstrate the diversity of mobile opt in campaigns and programs.

If you liked this article and want to know how to dominate any niche using mobile traffic, contact MODISclub before your competition does.

SMS will Revolutionize Your Business

If 2010 is the year that the world truly embraced mobile technology, then SMS communication is the mobile medium of choice.

• 87% of people own a cell phone
• 95% of cell phones are SMS capable
• Almost 100% of SMS messages are opened

There is no other technology available now, or in the foreseeable future that can boast numbers anywhere close to this.

Among Teens, Texting Tops E-Mail, Facebook
While some e-mail marketers fear losing the attention of their audience to social media, research suggests that the strengths of both media can be combined, and that the bigger threat may be text messaging.

An ExactTarget survey of adults and teens on their favorite communication methods showed that was also true among the younger set. Asked to choose between e-mail and Facebook—their preferred social network—33% of respondents ages 15 to 17 picked e-mail and 31% Facebook. About one-quarter liked both equally.

When Facebook went head-to-head with text messaging, it performed even worse: 48% of teens would rather communicate via SMS, compared with just 12% who chose Facebook.

Texting also won out over e-mail. Among adults, however, a preference for e-mail was still strong.

Texting was the communication activity teens were most likely to report having increased over the past six months, according to the ExactTarget survey. Adults are doing more texting too: One-quarter of respondents ages 18 and up told ExactTarget they were upping their usage.

SMS WILL WORK FOR YOUR COMPANY - LET US SHOW YOU HOW TO DRIVE REAL RESULTS. MODISclub has various solutions that will fit your budget and meet your marketing criteria. You will see a huge return on investment through this web to mobile platform.

Getting Shoppers into Stores with Mobile

Mobile shoppers are simultaneously in the physical world and in the online world at all times. They’re always considering both options. They want you to find the item for them at a store nearby and, when they’re in the store, they want to know if it’s cheaper online. It doesn’t always indicate that they want to purchase the item online, but they just don’t want to feel stupid by finding out later that it’s 35% off on an online shopping site. It’s almost a peace-of-mind thing.

It’s very smart for a retailer to use mobile to get in front of consumers because if they end up going to Amazon.com, that retailer is going to get underbid—guaranteed. Retailers need to reward people for showing up in their stores.

The truth is there are a lot of things that people want to try before committing to a purchase—like electronics. Most people want to hold it in their hands first, they want to see if the shutter speed on the camera is fast enough and what the big screen looks like. Trial before purchase remains an important step.

MODISclub provides the tools for retailers to bring shoppers into their stores via mobile. It also allow retailers to reward the shoppers who show up in their stores.

If a retailer can’t sell a certain SKU of dresses but it knows a bunch of people want that style, they should offer them a private sale. The retailer gives them the first shot to purchase the dress when it goes sale with a special invitation. Or the retailer might alert someone’s wish list if or when the item is marked down.

Visit MODISclub.com for more information.

Ref: eMarketer, Scott Dunlap

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Mobile - A more effective way to reach and engage your audience in 2010.

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MODISclub is a self-serve web tool that lets you reach and engage your mass audience directly on their cell phones through Text Messaging (SMS). More uniquely, this turnkey platform is industry compliant – with a built-in user opt-in opt-out feature – and is readily connected to a growing and receptive community of mobile users who regularly visit MODISclub in search of text coupons, health and safety alerts, time sensitive information and services, fun mobile trivia, contests and more. Advertising on the site is free and each business benefits from other promotional campaigns, eliminating the need to generate one's own subscriber list through other means.

Best of all, you are able to use the basic tools for FREE! The tools include:

• Campaign Management Tool to create as many targeted mobile campaigns as you want;
• Publish and advertise for free your mobile campaigns on the MODISclub community site to attract your subscribers;
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MODISclub also offers other premium tools including Two-way Messaging Tool and Keyword Opt-in Feature.

How will MODI$club work with your other media

MODISclub can be easily incorporated into your multi-channel strategies. Tailor your MODISclub campaigns that will allow you to:

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