FOR IMMEDIATE RELEASE
PLEDGE AN ACT OF GREEN ON EARTH DAY 2011 THROUGH MODI$CLUB’S PAPERLESS MARKETING AND COMMUNICATION
Daily actions pollute and degrade the fragile environment on which humans and wildlife depend on to survive. Earth Day promotes awareness of environmental issues and is a powerful catalyst for change. A simple change to ones carbon footprint in communication can make a difference. MODI$club provides the opportunity for this positive action.
MODI$club is a service that allows individuals and businesses to send or receive selected coupons, promotions, news, surveys and other messages through text message (SMS). The switch from the traditional print medium to SMS helps reduce the billion tons of garbage filling our land each day.
“In this ever-more socially conscious and digitally focused world, mobile marketing can’t be beat for its ecological benefits and speed of communication,” says Kean Tan, co-founder of MODI$club. “With the widespread adoption of text messaging, to leave SMS marketing and its benefits unattended, will cost many businesses their future.”
SMS marketing and communication has the lowest carbon footprint of all types of mass advertising and alerting. Environmental benefits include the reduction of paper usage, elimination of toxic printing ink, omission of gasoline usage in the distribution of printed materials, and so on. The opportunities to reduce cost and reduce waste through this communication tool represent incredible ROI for marketers and recovery for our environment.
MODI$club is currently being used by many industries to communicate directly with their targeted audiences, regardless of size. The industries include retailers, restaurants, expos/tradeshows, golf courses, distress centres, health and body companies, charities and non-profits.
Canadians sent a total of 4.2 billion text messages in March 2010 and 538 million text messages were sent to mobile campaigns. Clearly businesses need to start investing in SMS marketing to appeal to the technology savvy and social conscious audiences. Mobile giving, an innovative mobile donation campaign and AMBER alerts campaigns are just some of the latest activities in which Canadian cell phone customers are now participating. Also, more and more Canadians are embracing SMS marketing since companies like MODI$club offers its service for free and the industry has established a strict anti-SPAM regulation.
SMS marketing makes sense in this day and age, and MODI$club is here to also offer the tools for free for businesses and organizations to make an impact in many ways. Not only does SMS marketing make a positive impact on the environment, it is also changing the way we save time and money. For more information, visit www.modisclub.com.
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FOR MORE INFORMATION:
Kean Tan
MODI$club
403 209 5988
keantan@modisclub.com
