Bands or event planners can now use text messages to alert their fans about upcoming ticket
sales for shows that are likely to be sold out. What about
undersold shows?
Artists and venues can use a service like MODI$club to send a message to fans letting them know of extra space at upcoming
events a day or two before, perhaps offering discounted tickets to
fill the venue. This could really help out up and coming bands that
otherwise might have trouble selling out concerts. Combined with a
strong social media strategy, text message marketing could be a useful
marketing tool for artists to take advantage of.
Artists can also use text messages to engage directly with fans. Can
you imagine being able to send a text to your favorite band and get a
reply on your cell phone? With MODI$club, such instant reach is possible. Bands
can also use SMS marketing to offer discounts on merchandise
and CDs. Maybe make it interactive: watch video clips on a mobile site or ask fans to text in their favorite
song by the artist in exchange for 50% off the latest album.
Of course, the best part of text messaging is that it is an instant two-way
communication. A band could send a text out before a concert asking
for song requests, so that fans hear exactly what songs they came for.
Fans could even text in song requests during a live show, and the band
can choose their set based on the number of votes for certain songs.
Maybe a banner or projector could be set up above the stage to display
the number to text as well as a live-updating list of requests. With
text message marketing services a new era of live music or performance with fan
interaction is possible.
MODI$club is a text message marketing service who helps small businesses send text messages to their customers via the web. Visit us at MODISclub.com to sign up for a free account. Follow us on Twitter , be part of our Facebook community
