Friday, May 21, 2010

Getting Shoppers into Stores with Mobile

Mobile shoppers are simultaneously in the physical world and in the online world at all times. They’re always considering both options. They want you to find the item for them at a store nearby and, when they’re in the store, they want to know if it’s cheaper online. It doesn’t always indicate that they want to purchase the item online, but they just don’t want to feel stupid by finding out later that it’s 35% off on an online shopping site. It’s almost a peace-of-mind thing.

It’s very smart for a retailer to use mobile to get in front of consumers because if they end up going to Amazon.com, that retailer is going to get underbid—guaranteed. Retailers need to reward people for showing up in their stores.

The truth is there are a lot of things that people want to try before committing to a purchase—like electronics. Most people want to hold it in their hands first, they want to see if the shutter speed on the camera is fast enough and what the big screen looks like. Trial before purchase remains an important step.

MODISclub provides the tools for retailers to bring shoppers into their stores via mobile. It also allow retailers to reward the shoppers who show up in their stores.

If a retailer can’t sell a certain SKU of dresses but it knows a bunch of people want that style, they should offer them a private sale. The retailer gives them the first shot to purchase the dress when it goes sale with a special invitation. Or the retailer might alert someone’s wish list if or when the item is marked down.

Visit MODISclub.com for more information.

Ref: eMarketer, Scott Dunlap

Wednesday, May 19, 2010

Receive FREE Text coupons, alerts, prizes and more directly on your cell phone

What is MODISclub?

Save time. Save money. Save the environment.

MODISclub is an online community that lets you search for FREE mobile coupons, consumer and community alerts, health and safety alerts, VIP passes, trivia, contests, savings and more from familiar brands and organizations. Once you have joined the campaigns want, you will periodically receive what the brands and organizations are offering as Text messages (aka SMS) directly on your cell phone.

Imagine being text-alerted about a huge sale with an additional text-coupon at your favourite shoe or clothing store before the item you like is sold out, or receiving a text about your soccer practice cancellation before you had driven across town? MODISclub gives you the timely knowledge to make smart and informed decisions. Best of all, it is all FREE within the Standard Text Plan you have with your mobile phone carrier.

MODISclub also makes it easy for you to unsubscribe individual mobile Campaigns at anytime and we keep your contact information hidden from the Providers at all times. As an extra privacy measure, we monitor the Providers and remove any spammers from our Providers list. Ultimately, you control what and how much mobile coupons, alerts, reminders, contests you want to receive.

MODISclub saves you time and money. Also, it helps you save the environment by reducing the need for printing, mailing and disposing of paper.

Why MODISclub?

  • It is a FREE service and if you already have a Text message plan, it is also FREE to receive and send messages!
  • You are in control from SPAM.
  • Easy sign-up, opt-in and opt-out.
  • Saves time: subscribe once and receive alerts, savings and other offers pro-actively. No more searching the newspapers for a bargain from the same brands.
  • Saves money: receive the targeted messages you want from the Providers you choose to hear from. No more expensive surfing on your phone.
  • Save the environment:A paperless way to stay informed, receive incentives and be in touch with your favourite brands, sports, community and other professional or social organizations.

Join for FREE and start saving your time and money now!

Mobile - A more effective way to reach and engage your audience in 2010.

Looking to get your business into mobile before the rest of your competitions beat you to the punch? Don't know where to start? How about a free platform like MODISclub?

MODISclub is a self-serve web tool that lets you reach and engage your mass audience directly on their cell phones through Text Messaging (SMS). More uniquely, this turnkey platform is industry compliant – with a built-in user opt-in opt-out feature – and is readily connected to a growing and receptive community of mobile users who regularly visit MODISclub in search of text coupons, health and safety alerts, time sensitive information and services, fun mobile trivia, contests and more. Advertising on the site is free and each business benefits from other promotional campaigns, eliminating the need to generate one's own subscriber list through other means.

Best of all, you are able to use the basic tools for FREE! The tools include:
  • Campaign Management Tool to create as many targeted mobile campaigns as you want;
  • Publish and advertise for free your mobile campaigns on the MODISclub community site to attract your subscribers;
  • Subscriber Listing Tool to view for free who and how many have joined your campaigns;
  • Outgoing Texting (SMS) Tool that is already connected to all the wireless carriers in Canada and the United States;
  • Reporting Tool to show you the history of your account activity, track user-behaviour and more.
MODISclub also offers other premium tools including Two-way Messaging Tool and Keyword Opt-in Feature.

How will MODI$club work with your other media

MODISclub can be easily incorporated into your multi-channel strategies. Tailor your MODISclub campaigns that will allow you to:
  1. Track the responses of the other media, such as radio and print ads;
  2. Grow your contact database once they have been directed from the other media to join your campaigns. MODISclub's Keyword Opt-in Feature allows your audience to take action instantly because it is mobile;
  3. Conduct surveys, trivia or voting to provide valuable user-behaviour insights that can help you fine tune your products and services.
Sign up for FREE and take your business mobile now!