Almost all mobile phones supports text messaging – 97% of them and all smartphones do. To this end SMS
has the widest reach of any mobile medium, making it an ideal marketing
and communications tool for businesses and perfect for nonprofit
organizations too.
Perfect for fundraising considering that text messaging has taken
off across the world and continues to gain popularity. In terms of
mobile fundraising SMS is also an approved carrier-billing method.
Texting is not just a teen activity… That’s a myth these days with
all ages sending and receiving text messages. Today may brands,
nonprofits, associations and businesses realize this and are using text
messaging to interact and engage with their customers, employees,
members and volunteers.
SMS Short Codes
and generally a 5 or 6 digit number or numeric string of letters that
spell a name or give a call to action which people text into like
“Mobile” with a key word like “donate.”
Increasingly people are becoming familiar with popular brands using SMS short codes
in their marketing campaigns. Usage by non profits and government
entities are on the increase too, realizing using short codes enable
them to reach more and more people.
Mobile campaigns text messaging can include links to the non profit’s
mobile Internet website or mobile WAP page very easily these days.
Paving the way for continued engagement via text messaging.
Websites and telephone numbers can be accessed via links in the text
message reply. These are most effective when stating an immediate
“click to call” instruction and the response can be dealt with via
charity’s call center. A "show to redeem" incentive is also widely used for businesses offering discounts and promotions.
More than 97 percent of ALL mobile phones support text messaging,
consumers don’t need smartphones or expensive data plans to engage with
their favorite charities.
Industry statistics say that on average, texts are read in under five
minutes of delivery whereas the average email is read within 48 hours. SMS users are active across all demographics. In the USA 53% of those engaging with short code are over 35 years old. 82% of 18–24 year olds and 72% ages 25–49 year olds send and receive text messages.
There are more than twice as many active SMS users as active users of email and the gap is widening in favor of SMS users year on year.
It’s estimated that over 65 % of email is spam, less than 10 percent of SMS is spam.
Mobile phones overtake landline services for many people across the
world. This mean for permission based mobile communication are becoming
ever more critical nonprofit organizations.
In conclusion SMS marketing could mobilize millions of people and dollars if done right! For more information or assistance in your mobile marketing and communication strategies, please contact a representative at MODI$club.
Reference Source: iLocalSearch
