Wednesday, February 1, 2012

Have you already switched to a new email marketing strategy?

Is your current marketing strategy more dynamic, more targeted, more mobile? If you haven’t, make room in your 2012 marketing plan for SMS marketing campaigns.


With the convenience of SMS keywords and MODI$club's FREE mass SMS messaging platform, marketers can now boost their digital initiatives by incorporating mobile. Whether you are a newbie or a seasoned professional, get started with your first SMS marketing campaign before your competitors do. It is time to see mobile as a marketing must-have.


Added value

SMS campaigns differ from email newsletters whose aim is usually to inform subscribers about the latest news. For a more effective call-to-action, the convenience and briefness of SMS will allow you to reach your target. SMS can be used to feature special offers, reminders or alerts on the go – a good way to lengthen your brand exposure.

Add some catchy benefit in the message, like:
  • discount code
  • gift card code
  • announcement of competition
  • password for something
  • exclusive information

140 characters

Write as short and precisely as possible. Your aim is to grab attention and clearly indicate what the receiver can get from you, where to go, or what to do. It’s your call to action!

Include links


With the expansion of smartphones, you can include web or mobile site links in SMS. Guide them to mobile-friendly landing pages with additional information that is visually and audio rich.

For more information and ideas on mobile SMS marketing, please contact us for free advice.