MODISclub empowering Habitat for Humanity to promote Women Build

MODISclub is proud to sponsor Habitat for Humanity in the efforts to provide housing to families in our communities. On April 19, Habitat for Humanity Southern Alberta will be hosting a social event and charity fundraiser using MODISclub's turnkey SMS marketing tools to promote ticket sales and the cause of the event, called Heels 'n Hammers.

Details of the Women Build SMS campaign include Text-to-Win contests, SMS Door Prize draw, SMS reminders and alerts, as well as SMS mobile donation. Through these time saving initiatives, the organization is bringing convenience to their audiences making the charity even more accessible than before.

With Habitat for Humanity's forward thinking mentality, we have helped the organization reached their short and long term goals through non premium mobile short code technology. They can reach their audiences where they are now as well as in the future - through cell phones.

For more information on the mobile tools and strategy Habitat for Humanity is using to facilitate and promote their events, please visit http://client.modisclub.com or contact us.

The following is a news release issued by Habitat for Humanity in regards to the sponsored event:

MEDIA ADVISORY/PHOTO OPPORTUNITY
FOR IMMEDIATE RELEASE

HABITAT FOR HUMANITY SOUTHERN ALBERTA HOSTS HEELS ‘N HAMMERS GALA IN SUPPORT OF WOMEN BUILD 2012
CALGARY, AB, March 28, 2012 – Habitat for Humanity Southern Alberta and presenting sponsor Burnet, Duckworth & Palmer LLP hosts Heels ‘n Hammers, an inaugural gala evening in support of Women Build 2012 on Thursday, April 19 at the Palomino Room, BMO Centre (Stampede Park).

This social event and charity fundraiser will be emceed by CTV News Anchor, Tara Nelson and will feature tasty culinary treats, terrific silent and live auction prizes, and a special country music performance. Tickets are $150 and are available online at www.habitatsouthernab.ca.

“Proceeds from the Heels ‘n Hammers Gala will help make homes affordable for families in need,” says Leslie Tamagi, President & CEO of Habitat for Humanity Southern Alberta, “Many local families are just surviving, living month to month, making it nearly impossible to get ahead. Through homeownership, families will break the cycle of poverty, get a new start and most importantly, hope.”

Women Build is an international movement that helps bring women together for a common purpose: to change the lives of families in their own communities. It promotes the involvement of women in the construction of Habitat homes, allowing participants to learn new skills and trades so they can contribute to providing families safe homes in which to grow. Women Build 2012 will take place from May 7th – 12th in the SE Calgary community of Auburn Bay. The development will comprise of a duplex for two families to call home.

Heels ‘n Hammers sponsors include: Presenting Sponsor, Burnet, Duckworth & Palmer LLP; Second Storey Sponsors: CrossIron Mills and Harmony Park Development; Hope Sponsors: Insignia Energy and MODI$club; and Media Sponsors: CTV and KooL 101.5 FM.

About Habitat for Humanity Southern Alberta
Habitat for Humanity Southern Alberta is a non-profit organization working for a world where everyone has a safe and decent place to live. Our mission is to mobilize volunteers and community partners in building affordable housing and promoting homeownership as a means to breaking the cycle of poverty. Consisting of Chapter affiliates from Brooks, Calgary, Medicine Hat, and Mountain View, Habitat Southern Alberta is a member of Habitat for Humanity Canada, and part of a worldwide network that spans 80 countries, which has built over 500,000 homes. Locally, Habitat for Humanity Southern Alberta has served more than 130 families, building more than 130 homes. For more information, visit www.habitatsouthernab.ca.

-30-

Media Contact:
Cathy Alfonso Marketing & Communications Manager, Habitat for Humanity Southern Alberta Phone: (403) 253 – 9331 ext. 224 Email: calfonso@habitatsouthernab.ca www.habitatsouthernab.ca

PRESS RELEASE: New ways Canadian political parties are using to reach new demographic of supporters

  

MEDIA RELEASE
FOR IMMEDIATE RELEASE

Through MODI$club Alberta’s Political Party launches mobile SMS campaigns to reach and engage new demographic of supporters

CALGARY, AB, March 2012 – MODI$club has been providing mobile marketing and communication solutions for retails, institutions and non-profit groups for the past three years in Canada. Now, even Alberta’s political candidates have taken notice of the medium, wanting a piece of that mobile market share to help them retain old supporters and gain new voters.

Because MODI$club is a flexible, easy to use, “freemium” mass texting tool, eighty seven PC Alberta Party candidates have chosen the company to provide them with their own SMS keyword (eg. VOTE) where voters can simply text in specific candidate names to receive exclusive invites, policy info, updates and time sensitive alerts on-the-go.

“We are excited to try out the mobile medium through MODI$club because it is hands down the most versatile and cost effective system from what we have seen,” says Christina Rontynen, campaign manager for the PC Alberta party. We believe that SMS is the most convenient and effective way now to help the party directly reach and engage voters so that they can make informed decisions.”

In September 2010, Canadians sent an average of 163 million text messages per day and the mobile gold rush is not even close to peaking. Hence, marketers are now quickly turning to this must-have medium as a complementary communication and promotional tool.

The Canadian political landscape will see more and more mobile initiatives in coming elections, especially after Barack Obama’s presidential campaign made either history or political spectacle in August 2008 when it attempted to announce Joe Biden as the vice presidential candidate over text message. Nielsen estimates that the Biden text was received by 2.9 million mobile phone users in the US, over the course of that weekend of August, making it one of the biggest, broadest mobile marketing stunts to date.

In the past two years, the medium has caught on in north america and become a mainstream marketing and communication vehicle, including marketing TV shows, cars, soda, deodorant and all types of goods and social services. Businesses all over the world have long been using text campaigns not just for buzz but also build loyal supporters by keeping them engaged in a timely and effective manner.

In Canada, MODI$club sees the immense potential of this medium being used more effectively. The company has since gone and made the medium more accessible, usable and affordable. Businesses and organization can now use one platform to set up various targeted SMS campaigns that work on all carriers’ network and on all phone types. The turnkey system can also be connected to most countries globally, making it one of the most powerful marketing and communication tools for our economy and politics.
 
ABOUT MODI$club
MODI$club is a product of a full service marketing, design and technology company that started in 2000 called NexusV. The company understands how giving brands a strong multi-channel presence is today’s key to customer engagement and the gateway to long-term growth.

The company approaches each project with the same mission: to discover creative, fresh ideas that break free from category conventions. NexusV wants to help companies be unique and move their audiences.

Other services provided include:
Brand strategy, logo and stationery design, print publications and other graphic design services;
Website design and development, content management system (CMS), email management system, timesheet management system, custom web application development, web hosting and more;
Traditional (print and radio) and Internet marketing (SEO).

- 30 -

CONTACT
Interviews and more information, please contact Kean Tan at 403.209.5988 in Calgary or 778.996.0888 in Vancouver at anytime. Questions can also be emailed to keantan@nexusv.com. For direct access to MODI$club, visit http://client.modisclub.com.

5 Proven Ways to Generate Revenue from Facebook & SMS

The first question people ask is, “Can Facebook really generate money?”.  

If you’ve read any of the Facebook marketing case studies over the last year, you’ve seen examples of small business profits and boosts in ecommerce sales via Facebook sharing. If your business is ready to move toward Facebook profits, your next question should be: “What distinguishes profitable and unprofitable Facebook marketing campaigns?”

First, consider your revenue model. What steps will get your users to buy? How do you attract their attention in the first place? What does the conversion funnel look like? And how does Facebook fit with the marketing channels that already work for you, like email, text messages and affiliate revenue?

There are a number of strategies companies use to do Facebook business effectively. Let’s look at five of them.

1. Advertising Based E-Commerce 
2. Fan Based E-Commerce
3. Facebook Ads and Email
4. Facebook Ads and Text Messaging
5. Generating Traffic to Your Ad-Supported Site

Which revenue model should you choose? Click on MODI$club's Facebook page and the "Like" button on the page to access full details of each of the above points. This is also to demonstrate how one can incorporate Facebook with other medium, such as Blog, to increase traffic to your Facebook.

Also, make sure you understand the amount of time and creativity required for fan marketing before you start. Companies that jump into fan marketing without that understanding and a good plan usually post in a way that doesn’t lead to much interaction. Then, EdgeRank reduces the reach and value of your Facebook page. Overall, the ROI of your efforts becomes low or negative. But when you get the right fans from effective channels, such as SMS campaigns (text messaging), and engage them with interesting content, profits often follow.  

 
For more information and help on your marketing and communication strategies outline above, please contact us at nexusV.com or MODISclub.com.

Have you already switched to a new email marketing strategy?

Is your current marketing strategy more dynamic, more targeted, more mobile? If you haven’t, make room in your 2012 marketing plan for SMS marketing campaigns.


With the convenience of SMS keywords and MODI$club's FREE mass SMS messaging platform, marketers can now boost their digital initiatives by incorporating mobile. Whether you are a newbie or a seasoned professional, get started with your first SMS marketing campaign before your competitors do. It is time to see mobile as a marketing must-have.


Added value

SMS campaigns differ from email newsletters whose aim is usually to inform subscribers about the latest news. For a more effective call-to-action, the convenience and briefness of SMS will allow you to reach your target. SMS can be used to feature special offers, reminders or alerts on the go – a good way to lengthen your brand exposure.

Add some catchy benefit in the message, like:

• discount code
• gift card code
• announcement of competition
• password for something
• exclusive information

140 characters

Write as short and precisely as possible. Your aim is to grab attention and clearly indicate what the receiver can get from you, where to go, or what to do. It’s your call to action!

Include links

With the expansion of smartphones, you can include web or mobile site links in SMS. Guide them to mobile-friendly landing pages with additional information that is visually and audio rich.

For more information and ideas on mobile SMS marketing, please contact us for free advice.

Attention Musicians & Event Planners: Sell Out Your Shows with SMS marketing

Bands or event planners can now use text messages to alert their fans about upcoming ticket sales for shows that are likely to be sold out. What about undersold shows?

Artists and venues can use a service like MODI$club to send a message to fans letting them know of extra space at upcoming events a day or two before, perhaps offering discounted tickets to fill the venue. This could really help out up and coming bands that otherwise might have trouble selling out concerts. Combined with a strong social media strategy, text message marketing could be a useful marketing tool for artists to take advantage of.

Artists can also use text messages to engage directly with fans. Can you imagine being able to send a text to your favorite band and get a reply on your cell phone? With MODI$club, such instant reach is possible. Bands can also use SMS marketing to offer discounts on merchandise and CDs. Maybe make it interactive: watch video clips on a mobile site or ask fans to text in their favorite song by the artist in exchange for 50% off the latest album.

Of course, the best part of text messaging is that it is an instant two-way communication.  A band could send a text out before a concert asking for song requests, so that fans hear exactly what songs they came for. Fans could even text in song requests during a live show, and the band can choose their set based on the number of votes for certain songs. Maybe a banner or projector could be set up above the stage to display the number to text as well as a live-updating list of requests. With text message marketing services a new era of live music or performance with fan interaction is possible.

MODI$club is a text message marketing service who helps small businesses send text messages to their customers via the web. Visit us at MODISclub.com to sign up for a free account. Follow us on Twitter , be part of our Facebook community