Mobile shoppers are simultaneously in the physical world and in the online world at all times. They’re always considering both options. They want you to find the item for them at a store nearby and, when they’re in the store, they want to know if it’s cheaper online. It doesn’t always indicate that they want to purchase the item online, but they just don’t want to feel stupid by finding out later that it’s 35% off on an online shopping site. It’s almost a peace-of-mind thing.
It’s very smart for a retailer to use mobile to get in front of consumers because if they end up going to Amazon.com, that retailer is going to get underbid—guaranteed. Retailers need to reward people for showing up in their stores.
The truth is there are a lot of things that people want to try before committing to a purchase—like electronics. Most people want to hold it in their hands first, they want to see if the shutter speed on the camera is fast enough and what the big screen looks like. Trial before purchase remains an important step.
MODISclub provides the tools for retailers to bring shoppers into their stores via mobile. It also allow retailers to reward the shoppers who show up in their stores.
If a retailer can’t sell a certain SKU of dresses but it knows a bunch of people want that style, they should offer them a private sale. The retailer gives them the first shot to purchase the dress when it goes sale with a special invitation. Or the retailer might alert someone’s wish list if or when the item is marked down.
Visit MODISclub.com for more information.
Ref: eMarketer, Scott Dunlap
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