Wanted: Not More Communication, but More Effective Communication

August, 2010

Your target audiences almost certainly don't want more communication. What they surely do want is more effective communication, which is to say communication that delivers the information they want or need, at the time they need it and in the formats they prefer.

To create an effective marketing communications program, you need to decide which media platforms will work best with other ingredients in the marketing mix to help you reach your marketing communications objectives.

Choosing platforms and ingredients strategically, with an eye to how they will complement one another, will create much better results than using them simply because they have become available. Pursuing the latter course—communicating via any and all platforms just because they're there—merely creates noise.

For more information or help on the best media platform for your campaigns, visit our marketing, design and technology company, nexusV or our mobile marketing platform, MODI$club.