MODI$club is helping save the planet one text at a time

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FOR IMMEDIATE RELEASE

MODI$club is helping save the planet one text at a time

CALGARY, AB, October 12, 2010 – Waste Reduction Week taking place from October 18-24 acts as an annual reminder to reduce, reuse and recycle. With ever increasing awareness of the environment and pressure upon organizations to demonstrate social responsibility, more and more people are gravitating to products and services that subscribe to the green philosophy. One such product that is growing in popularity is MODI$club. The website offers mass SMS (texting) technology as a greener method of business communications and marketing.

SMS marketing has the lowest carbon footprint of all types of mass advertising. Environmental benefits include the reduction of paper usage, elimination of toxic printing ink, omission of gasoline usage in the distribution of printed materials, and so on. The opportunities to reduce cost and reduce waste through this communication tool represent incredible ROI for marketers and recovery for our environment.

“In this ever-more socially conscious and digitally focused world, mobile marketing can’t be beat for its ecological benefits and speed of communication,” says Kean Tan, co-founder of MODI$club. “With the widespread adoption of text messaging, to leave SMS marketing and its benefits unattended, will cost many organizations their future.”

MODI$club is a “freemium” website that businesses and organizations can use at no-cost. It is an easy tool that can be used to target and engage audience beyond traditional media - a new mix to conventional marketing and communication campaigns. It caters to any business, regardless of size or industry. MODI$club is currently being used by many industries, including retailers, restaurants, expos/tradeshows, golf courses, distress centres, health and body companies, charities and non-profits. Some of the more familiar brands are Habitat for Humanity, SwizzleSticks SalonSpa, Yamaha Music School, Chianti Italian Restaurant, Honens International Piano Competition, Calgary Comic & Entertainment Expo and Calgary Mens Expo.

Canadians sent a total of 4.2 billion text messages in March 2010 and 538 million text messages were sent to mobile campaigns. Clearly organizations need to start investing in SMS marketing to appeal to the technology savvy and social conscious audience. Mobile giving, an innovative mobile donation campaign and AMBER alerts campaigns are just some of the latest activities in which Canadian cell phone customers are now participating. Also, more and more Canadians are embracing SMS marketing since the industry established a strict anti-SPAM regulation.

SMS marketing makes sense in this day and age, and MODI$club is here to offer the tools for businesses and organizations to make an impact in many ways. Not only does SMS marketing make a positive impact on the environment, it is also changing the way we save time and money. For more information, visit www.modisclub.com.

ABOUT MODI$club
MODI$club is a product of a full service marketing, design and technology company that started in 2000 called nexusV. It helps brands find a place within the wireless (mobile), online (web) and offline (print) environments where they can connect and engage with customers.

Other services provided include:

• Brand strategy, logo and stationery design, print publications and other graphic design services;
• Website design and development, content management system (CMS), email management system, timesheet management system, custom web application development, web hosting and more;
• Traditional (print and radio) and internet marketing (SEO).

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FOR MORE INFORMATION:
Kean Tan
MODI$club
403 209 5988
keantan@modisclub.com