Interest is high, but few brands take loyalty to mobile devices
As smartphones and the mobile internet increase penetration among Americans and Canadians, shoppers are relying more on their phones while out and about to get product, store and price information to help them make decisions. Loyalty programs can also be tied to mobile, giving customers an easy way to access points and coupons—and retailers an easy way to capture customer data.
When surveyed in October 2010, more than a third of US mobile phone owners said they would be interested in a mobile loyalty program from a trusted brand. But just 9% were already participating in such a program. Majority of respondents said their favorite brands did not market to them at all on their mobile phone, suggesting companies may be leaving valuable opportunities on the table. Shoppers already involved in mobile loyalty programs were highly satisfied: 90% said they had gotten value from being a member.
Overall, interest in mobile loyalty programs was about the same found in 2009, but respondents’ desire for mobile coupons had gone up over the same period. Nearly two in five US mobile phone owners were at least somewhat interested in receiving mobile coupons, up from 18% the year before. And nearly half were at least somewhat likely to redeem them, a rise of 3 percentage points.
A September 2010 survey of US shoppers by the In-Store Marketing Institute found a similar level of interest, with 34% of respondents interested in mobile coupons—likely somewhat lower because the survey included consumers who were not mobile users. That poll also found a third of shoppers were interested in mobile coupons that could be sent to their loyalty card, and half wanted coupons that could be sent to their loyalty card in general.
For more information on how your brand can instantly go mobile offering mobile coupons, sales alerts, event reminders and more, visit MODI$club.
Source: eMarketer
Showing posts with label sms coupons. Show all posts
Showing posts with label sms coupons. Show all posts
Tuesday, January 4, 2011
Thursday, August 19, 2010
Targeting Parents with Mobile Alerts
AUGUST 19, 2010
Busy parents of young children seek to simplify with SMS.
Marketers looking to convince mobile subscribers to opt in to SMS marketing campaigns should look to target parents, especially those with young children, based on research conducted by Harris Interactive for mobile marketing platform Placecast.
The May 2010 survey found that among US mobile users with children, 33% were at least somewhat interested in receiving mobile alerts from their favorite merchants. Among those without children, just 26% were equally interested. The age of children in the household also had an effect on user interest levels; the presence of children under 6 boosted interest levels most, while those with teenagers in the house acted somewhat more like couples with no kids.
Parents considered several mobile activities at least somewhat important at higher rates than mobile users without children, including searching for retail locations (57% vs. 42%), making purchases (40% vs. 26%) and accessing the internet in general (63% vs. 48%).
Most of parents’ desire for mobile text alerts points to time-strapped families looking to save money. Grocery coupons and promotions were the most popular text alert among all parents, including among the subgroups with older children and teens. The biggest interest of parents of the youngest kids was in products like movie tickets. The only promotions that appealed more to the child-free were deals for coffee and travel.
The typical early adopter of consumer electronics may be male, but its families who have the most potential to drive mobile marketing efforts based on opt-in text alerts.
Keep your business ahead of the digital curve. Learn more about becoming a MODI$club client today.
Article Source: eMarketer
Busy parents of young children seek to simplify with SMS.
Marketers looking to convince mobile subscribers to opt in to SMS marketing campaigns should look to target parents, especially those with young children, based on research conducted by Harris Interactive for mobile marketing platform Placecast.
The May 2010 survey found that among US mobile users with children, 33% were at least somewhat interested in receiving mobile alerts from their favorite merchants. Among those without children, just 26% were equally interested. The age of children in the household also had an effect on user interest levels; the presence of children under 6 boosted interest levels most, while those with teenagers in the house acted somewhat more like couples with no kids.
Parents considered several mobile activities at least somewhat important at higher rates than mobile users without children, including searching for retail locations (57% vs. 42%), making purchases (40% vs. 26%) and accessing the internet in general (63% vs. 48%).
Most of parents’ desire for mobile text alerts points to time-strapped families looking to save money. Grocery coupons and promotions were the most popular text alert among all parents, including among the subgroups with older children and teens. The biggest interest of parents of the youngest kids was in products like movie tickets. The only promotions that appealed more to the child-free were deals for coffee and travel.
The typical early adopter of consumer electronics may be male, but its families who have the most potential to drive mobile marketing efforts based on opt-in text alerts.
Keep your business ahead of the digital curve. Learn more about becoming a MODI$club client today.
Article Source: eMarketer
Tuesday, July 6, 2010
Mobile Users Ready for Location-Based Text Marketing
JULY 6, 2010
Mobile marketing is not just for smartphones
Though smartphone shipments are rising and expected to surpass shipments of feature phones in 2011, according to Morgan Stanley, feature phones are still the devices in the hands of most mobile users. An April 2010 ExactTarget study found 58% of all US internet users ages 15 and older had one, compared with 31% who had a smartphone.
That means a large swathe of mobile users cannot be reached by more sophisticated mobile marketing efforts like sponsored apps, in-app ads or campaigns on the mobile web. According to location-based advertising network 1020 Placecast, opt-in text alerts are the smart way to target a fuller mobile audience.
A May 2010 survey conducted for Placecast by Harris Interactive found that while most mobile users still have not signed up for any text alerts, there was a small rise in interest since a similar poll in 2009: 28% were at least somewhat interested in the alerts, up 2 percentage points, and 8% were extremely or very interested, up 3 percentage points. For under-35s, interest was significantly higher.
Those who wanted the alerts were most interested in coupons and promotions from grocery stores and restaurants. Respondents who had signed up for text alerts said it made them more likely to visit the company’s website (34%), visit the store (33%) and purchase the product being promoted, either in online (28%) or in the store (27%).
Many agreed that making those text alerts location-based, so that recipients would get the right offer at the right time, could make the channel more useful or interesting.
While awareness of location-based text alerts is still building, there is the potential to reach a broader audience than with check-in apps such as foursquare or Gowalla, which are designed with smartphone owners in mind. And despite negative attitudes of many mobile users toward SMS marketing, Placecast reports low opt-out rates among recipients.
SMS alerts in marketing is viewed by the brand faithful as a service, not just marketing or an intrusion, according to Placecast. To learn more about SMS marketing, please contact MODI$club.
Source: eMarketer
Mobile marketing is not just for smartphones
Though smartphone shipments are rising and expected to surpass shipments of feature phones in 2011, according to Morgan Stanley, feature phones are still the devices in the hands of most mobile users. An April 2010 ExactTarget study found 58% of all US internet users ages 15 and older had one, compared with 31% who had a smartphone.
That means a large swathe of mobile users cannot be reached by more sophisticated mobile marketing efforts like sponsored apps, in-app ads or campaigns on the mobile web. According to location-based advertising network 1020 Placecast, opt-in text alerts are the smart way to target a fuller mobile audience.
A May 2010 survey conducted for Placecast by Harris Interactive found that while most mobile users still have not signed up for any text alerts, there was a small rise in interest since a similar poll in 2009: 28% were at least somewhat interested in the alerts, up 2 percentage points, and 8% were extremely or very interested, up 3 percentage points. For under-35s, interest was significantly higher.
Those who wanted the alerts were most interested in coupons and promotions from grocery stores and restaurants. Respondents who had signed up for text alerts said it made them more likely to visit the company’s website (34%), visit the store (33%) and purchase the product being promoted, either in online (28%) or in the store (27%).
Many agreed that making those text alerts location-based, so that recipients would get the right offer at the right time, could make the channel more useful or interesting.
While awareness of location-based text alerts is still building, there is the potential to reach a broader audience than with check-in apps such as foursquare or Gowalla, which are designed with smartphone owners in mind. And despite negative attitudes of many mobile users toward SMS marketing, Placecast reports low opt-out rates among recipients.
SMS alerts in marketing is viewed by the brand faithful as a service, not just marketing or an intrusion, according to Placecast. To learn more about SMS marketing, please contact MODI$club.
Source: eMarketer
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