SMS will Revolutionize Your Business

If 2010 is the year that the world truly embraced mobile technology, then SMS communication is the mobile medium of choice.

• 87% of people own a cell phone
• 95% of cell phones are SMS capable
• Almost 100% of SMS messages are opened

There is no other technology available now, or in the foreseeable future that can boast numbers anywhere close to this.

Among Teens, Texting Tops E-Mail, Facebook
While some e-mail marketers fear losing the attention of their audience to social media, research suggests that the strengths of both media can be combined, and that the bigger threat may be text messaging.

An ExactTarget survey of adults and teens on their favorite communication methods showed that was also true among the younger set. Asked to choose between e-mail and Facebook—their preferred social network—33% of respondents ages 15 to 17 picked e-mail and 31% Facebook. About one-quarter liked both equally.

When Facebook went head-to-head with text messaging, it performed even worse: 48% of teens would rather communicate via SMS, compared with just 12% who chose Facebook.

Texting also won out over e-mail. Among adults, however, a preference for e-mail was still strong.

Texting was the communication activity teens were most likely to report having increased over the past six months, according to the ExactTarget survey. Adults are doing more texting too: One-quarter of respondents ages 18 and up told ExactTarget they were upping their usage.

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