Mobile Privacy and Opt-in

In the world of business, owners who hope to stay ahead of the competition have to always be on the cutting edge of advertising. And as many business owners can tell you, one of the biggest things in advertising right now is mobile advertising via SMS, or short message service. If you've ever texted a word or phrase to a short code of numbers, in order to get something in return, then you've participated in mobile advertising through a mobile opt in. A great recent example of a mobile opt in is how the Red Cross is accepting donations through text message.

In this example of an opt in, cell phone users text the word "Haiti" to 90999, and a $10 charge is placed on their cell phone bill, which goes to the relief efforts in Haiti. This is just one example of a mobile opt in, and as you can see, SMS can be used for many different applications, from advertising an upcoming sale to gathering money for aid relief. And as you'll read later on, advertising isn't the only use businesses and organizations are finding for SMS opt ins.

For most businesses and organizations, setting up a mobile media campaign is as simple as hiring a mobile marketing company. From there, the company chooses a keyword to represent themselves. When customers text this keyword to the company's short code (90999) from the example above), a database saves that cell phone number, in order for the company to be able to send out notices, adverstisements, coupons or other information to their customers who have opted-in.

While the most obvious use of mobile opt in is for advertising, it is also starting to be used for other things as well. For example, high schools across the country are experimenting with using SMS to be able to contact students and parents via cell phone in the even of an emergency. Large corporations are also beginning to use mobile opt in for contacting employees about any variety of things. These alternative uses of mobile media haven't become mainstream yet, but definitely demonstrate the diversity of mobile opt in campaigns and programs.

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