Wednesday, March 28, 2012

MODISclub empowering Habitat for Humanity to promote Women Build

MODISclub is proud to sponsor Habitat for Humanity in the efforts to provide housing to families in our communities. On April 19, Habitat for Humanity Southern Alberta will be hosting a social event and charity fundraiser using MODISclub's turnkey SMS marketing tools to promote ticket sales and the cause of the event, called Heels 'n Hammers.

Details of the Women Build SMS campaign include Text-to-Win contests, SMS Door Prize draw, SMS reminders and alerts, as well as SMS mobile donation. Through these time saving initiatives, the organization is bringing convenience to their audiences making the charity even more accessible than before.

With Habitat for Humanity's forward thinking mentality, we have helped the organization reached their short and long term goals through non premium mobile short code technology. They can reach their audiences where they are now as well as in the future - through cell phones.

For more information on the mobile tools and strategy Habitat for Humanity is using to facilitate and promote their events, please visit http://client.modisclub.com or contact us.

The following is a news release issued by Habitat for Humanity in regards to the sponsored event:

MEDIA ADVISORY/PHOTO OPPORTUNITY
FOR IMMEDIATE RELEASE

HABITAT FOR HUMANITY SOUTHERN ALBERTA HOSTS HEELS ‘N HAMMERS GALA IN SUPPORT OF WOMEN BUILD 2012
CALGARY, AB, March 28, 2012 – Habitat for Humanity Southern Alberta and presenting sponsor Burnet, Duckworth & Palmer LLP hosts Heels ‘n Hammers, an inaugural gala evening in support of Women Build 2012 on Thursday, April 19 at the Palomino Room, BMO Centre (Stampede Park).

This social event and charity fundraiser will be emceed by CTV News Anchor, Tara Nelson and will feature tasty culinary treats, terrific silent and live auction prizes, and a special country music performance. Tickets are $150 and are available online at www.habitatsouthernab.ca.

“Proceeds from the Heels ‘n Hammers Gala will help make homes affordable for families in need,” says Leslie Tamagi, President & CEO of Habitat for Humanity Southern Alberta, “Many local families are just surviving, living month to month, making it nearly impossible to get ahead. Through homeownership, families will break the cycle of poverty, get a new start and most importantly, hope.”

Women Build is an international movement that helps bring women together for a common purpose: to change the lives of families in their own communities. It promotes the involvement of women in the construction of Habitat homes, allowing participants to learn new skills and trades so they can contribute to providing families safe homes in which to grow. Women Build 2012 will take place from May 7th – 12th in the SE Calgary community of Auburn Bay. The development will comprise of a duplex for two families to call home.

Heels ‘n Hammers sponsors include: Presenting Sponsor, Burnet, Duckworth & Palmer LLP; Second Storey Sponsors: CrossIron Mills and Harmony Park Development; Hope Sponsors: Insignia Energy and MODI$club; and Media Sponsors: CTV and KooL 101.5 FM.

About Habitat for Humanity Southern Alberta
Habitat for Humanity Southern Alberta is a non-profit organization working for a world where everyone has a safe and decent place to live. Our mission is to mobilize volunteers and community partners in building affordable housing and promoting homeownership as a means to breaking the cycle of poverty. Consisting of Chapter affiliates from Brooks, Calgary, Medicine Hat, and Mountain View, Habitat Southern Alberta is a member of Habitat for Humanity Canada, and part of a worldwide network that spans 80 countries, which has built over 500,000 homes. Locally, Habitat for Humanity Southern Alberta has served more than 130 families, building more than 130 homes. For more information, visit www.habitatsouthernab.ca.

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Media Contact:
Cathy Alfonso Marketing & Communications Manager, Habitat for Humanity Southern Alberta Phone: (403) 253 – 9331 ext. 224 Email: calfonso@habitatsouthernab.ca www.habitatsouthernab.ca

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