5 Proven Ways to Generate Revenue from Facebook & SMS

The first question people ask is, “Can Facebook really generate money?”.  

If you’ve read any of the Facebook marketing case studies over the last year, you’ve seen examples of small business profits and boosts in ecommerce sales via Facebook sharing. If your business is ready to move toward Facebook profits, your next question should be: “What distinguishes profitable and unprofitable Facebook marketing campaigns?”

First, consider your revenue model. What steps will get your users to buy? How do you attract their attention in the first place? What does the conversion funnel look like? And how does Facebook fit with the marketing channels that already work for you, like email, text messages and affiliate revenue?

There are a number of strategies companies use to do Facebook business effectively. Let’s look at five of them.

1. Advertising Based E-Commerce 
2. Fan Based E-Commerce
3. Facebook Ads and Email
4. Facebook Ads and Text Messaging
5. Generating Traffic to Your Ad-Supported Site

Which revenue model should you choose? Click on MODI$club's Facebook page and the "Like" button on the page to access full details of each of the above points. This is also to demonstrate how one can incorporate Facebook with other medium, such as Blog, to increase traffic to your Facebook.

Also, make sure you understand the amount of time and creativity required for fan marketing before you start. Companies that jump into fan marketing without that understanding and a good plan usually post in a way that doesn’t lead to much interaction. Then, EdgeRank reduces the reach and value of your Facebook page. Overall, the ROI of your efforts becomes low or negative. But when you get the right fans from effective channels, such as SMS campaigns (text messaging), and engage them with interesting content, profits often follow.  

 
For more information and help on your marketing and communication strategies outline above, please contact us at nexusV.com or MODISclub.com.