PRESS RELEASE: New ways Canadian political parties are using to reach new demographic of supporters

  

MEDIA RELEASE
FOR IMMEDIATE RELEASE

Through MODI$club Alberta’s Political Party launches mobile SMS campaigns to reach and engage new demographic of supporters

CALGARY, AB, March 2012 – MODI$club has been providing mobile marketing and communication solutions for retails, institutions and non-profit groups for the past three years in Canada. Now, even Alberta’s political candidates have taken notice of the medium, wanting a piece of that mobile market share to help them retain old supporters and gain new voters.

Because MODI$club is a flexible, easy to use, “freemium” mass texting tool, eighty seven PC Alberta Party candidates have chosen the company to provide them with their own SMS keyword (eg. VOTE) where voters can simply text in specific candidate names to receive exclusive invites, policy info, updates and time sensitive alerts on-the-go.

“We are excited to try out the mobile medium through MODI$club because it is hands down the most versatile and cost effective system from what we have seen,” says Christina Rontynen, campaign manager for the PC Alberta party. We believe that SMS is the most convenient and effective way now to help the party directly reach and engage voters so that they can make informed decisions.”

In September 2010, Canadians sent an average of 163 million text messages per day and the mobile gold rush is not even close to peaking. Hence, marketers are now quickly turning to this must-have medium as a complementary communication and promotional tool.

The Canadian political landscape will see more and more mobile initiatives in coming elections, especially after Barack Obama’s presidential campaign made either history or political spectacle in August 2008 when it attempted to announce Joe Biden as the vice presidential candidate over text message. Nielsen estimates that the Biden text was received by 2.9 million mobile phone users in the US, over the course of that weekend of August, making it one of the biggest, broadest mobile marketing stunts to date.

In the past two years, the medium has caught on in north america and become a mainstream marketing and communication vehicle, including marketing TV shows, cars, soda, deodorant and all types of goods and social services. Businesses all over the world have long been using text campaigns not just for buzz but also build loyal supporters by keeping them engaged in a timely and effective manner.

In Canada, MODI$club sees the immense potential of this medium being used more effectively. The company has since gone and made the medium more accessible, usable and affordable. Businesses and organization can now use one platform to set up various targeted SMS campaigns that work on all carriers’ network and on all phone types. The turnkey system can also be connected to most countries globally, making it one of the most powerful marketing and communication tools for our economy and politics.
 
ABOUT MODI$club
MODI$club is a product of a full service marketing, design and technology company that started in 2000 called NexusV. The company understands how giving brands a strong multi-channel presence is today’s key to customer engagement and the gateway to long-term growth.

The company approaches each project with the same mission: to discover creative, fresh ideas that break free from category conventions. NexusV wants to help companies be unique and move their audiences.

Other services provided include:
Brand strategy, logo and stationery design, print publications and other graphic design services;
Website design and development, content management system (CMS), email management system, timesheet management system, custom web application development, web hosting and more;
Traditional (print and radio) and Internet marketing (SEO).

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CONTACT
Interviews and more information, please contact Kean Tan at 403.209.5988 in Calgary or 778.996.0888 in Vancouver at anytime. Questions can also be emailed to keantan@nexusv.com. For direct access to MODI$club, visit http://client.modisclub.com.